Let’s be real. When I started in this world, marketing in the septic industry wasn’t exactly on my dream board. But here I am—and I wouldn’t trade it for anything.
At first glance, septic and grease pumping isn’t the most glamorous lane for a marketing director. But the longer I’ve been in this space, the more I’ve realized: this industry needs great marketing. And more importantly, it needs a voice that makes the unseen work seen.
From Priority to HomeField:
My Story
I stepped into the world of wastewater through Priority Pumping, and it didn’t take long to feel like I was part of something bigger. It wasn’t just tanks, grease traps, or inspections, it was people. Real families. Small businesses. Community connections. And an entire team that genuinely gave a sh!t.
As we evolved into HomeField, the mission stayed the same: make septic and grease pumping services approachable, professional, and human. Every story we tell, every post we share, and every campaign we launch is about one thing—educating and empowering our community.
Marketing With Purpose
Here’s the thing about marketing in the septic industry: it’s not about fluff or fancy slogans. It’s about trust.
People want to know who’s showing up on their property. They want to feel confident in the company behind the service. That’s where good branding, clear messaging, and consistent visibility matter. We aren’t just selling a service—we’re showing up as partners in a space most people don’t think about until something goes wrong.
Why It Matters
We’re not just building brand awareness. Our crew is building relationships. HomeField East Valley is teaching customers what’s safe to flush, when to pump, and why proper installation matters. And through all of it, marketing in the septic industry has become a way to advocate for real change in how this essential service is seen.
So, if you’re a marketer looking for a meaningful challenge—welcome to the trenches. There’s a whole lot of sh!t to handle, and even more stories worth telling.
